Lighthouse

Words have weight. Make yours land.

Corporate communications, executive communications, and strategic storytelling for enterprises.

Built by Stephanie Krivacek, former comms leader at Cisco, Citrix, Insight, and SADA. And a former TV news journalist.

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Your Brand & Voice, Elevated.

Enterprise tech is crowded, and every brand and leader wants to be heard. Clarity is your strongest signal.

Draft and Signal was created by Stephanie Krivacek, a veteran communications leader with 15+ years of B2B SaaS experience.

Draft and Signal provides strategic communications strategy with flawless execution. Organizations get calm in times of crisis and authority in times of growth.

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Services & Solutions

Corporate & Executive Communications

Corporate messaging and product/solution launches. Partner and cloud ecosystem messaging across multimedia channels. Internal communications and employee town halls. C-suite thought leadership and ghostwritten bylines.

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High-Stakes & Strategic Change

M&A integration storytelling and cultural messaging. Crisis response frameworks and rapid holding statements. Executive transitions, reorgs, and business pivots.

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Event Strategy & Mainstage Storytelling

Global user conference keynotes and spotlight scripting. Partner summits and Sales Kickoff (SKO) rally decks. Customer fireside chats and on-stage validation.

  • Supporting CEOs, CTOs, and sales leaders with high-touch executive presence, strategic positioning, and authentic narrative voice.

    What Draft & Signal Delivers:

    • C-Suite & Leader’s Voice: Ghostwriting strategic LinkedIn commentary, executive memos, vision statements, and market perspective pieces.

    • Media & Broadcast Prep: Prepping leaders for secured interviews, panel discussions, and industry broadcasts with custom briefing books and Q&A guides.

    • Sales & Executive Alignment: Partnering with GTM and sales leadership to sharpen talk tracks, value propositions, and customer-facing messaging.

  • Architecting clear, compassionate, and aligned internal and external communications during periods of rapid growth, M&A, or organizational change.

    What Draft & Signal Delivers:

    • Sensitive & Crisis Communications: Urgent, empathetic comms plans for sensitive leadership transitions, employee messaging, and organizational restructurings.

    • M&A & Integration Storytelling: Unified corporate messaging and transition playbooks for acquisitions and PE-backed integrations.

    • Global Comms Governance: Establishing clear communication policies, town hall messaging cadences, and cross-departmental alignment.

  • Partnering directly with sales teams and enterprise customers to curate, script, and rehearse compelling customer success stories for the main stage or intimate event settings.

    What Draft & Signal Delivers:

    • Customer Onstage Story Curation: Building rapport with sales reps to gain customer access, drafting co-presenter scripts, and bringing top enterprise customers to speak in a variety of event settings.

    • Keynote & Spotlight Scripting: Writing full keynote addresses, fireside chat flows, and Sales Kickoff (SKO) presentations for major conferences like Google Cloud Next, AWS re:Invent, and Microsoft Ignite.

    • On-Site Live Scripting & Rehearsals: Providing real-time, high-pressure script adjustments, rehearsal coaching, and Q&A prep on-location during major event productions.

  • Elevating brand authority through category announcements, press release crafting, and analyst recognition.

    What Draft & Signal Delivers:

    • Market & Product Announcements: Crafting category-defining press releases and messaging frameworks for major product debuts, AI practice launches, and strategic partnerships.

    • Partner PR Governance: Orchestrating complex co-marketing and press release approval workflows with major cloud ecosystems.

  • Building high-value podcast architectures that transform C-suite executives and guests into recognized category authorities.

    What Draft & Signal Delivers:

    • Show Conceptualization & Framing: Designing episode themes, host/guest dynamics, and narrative arcs for branded video and audio podcasts.

    • Guest & Host Scripting: Developing pre-interview briefing guides, episode question flows, and host coaching to ensure natural, conversational delivery on air.

    • Content Repurposing Engines: Converting raw episode recordings into editorial guidebooks, newsletters, executive social clips, and LinkedIn.